Image, reputation and market perception are of vital importance for every firm.

A firm’s financial decisions and how they are communicated to the market are key elements for creating the value of the firm.

Strong, lasting consumer awareness of a firm’s products requires consistent and effective communications with the market.

In a crisis, properly designed communications can not only mitigate threats but also help strengthen the firm’s position.

Consistent, open and transparent communications with the media, analysts, retail investors and institutional investors are a fundamental condition for building a firm’s market position.

The right presence in front of cameras and microphones is an important element of effective communications.